ANTI PERS0NAL MEMENT0 IS SHAPED BY N0STALGIA F0R M0MENTS NEVER LIVED.
A DISTANT Y0UTH. EMPTY R00MS. LATE NIGHTS IMAGINED BUT NEVER EXPERIENCED.

A QUIET FASCINATI0N WITH SCENES THAT EXISTED S0MEWHERE ELSE.
GRAINY PH0T0GRAPHS. FLICKERING LIGHTS. V0ICES FADING INT0 SILENCE.
MEM0RIES THAT FEEL PERS0NAL, YET WERE NEVER 0URS.

THE BRAND LIVES IN THE SPACE BETWEEN PRESENCE AND ABSENCE.
BETWEEN ADMIRATI0N AND DISTANCE.
BETWEEN WHAT HAPPENED AND WHAT WAS 0NLY DREAMED AB0UT.

THERE IS N0 CLEAR PAST T0 RETURN T0. 0NLY FRAGMENTS.
A FEELING 0F S0METHING L0ST BEF0RE IT WAS EVER F0UND.

ANTI PERS0NAL MEMENT0 REFLECTS A Y0UTH THAT EXISTS IN MEM0RY WITH0UT EXPERIENCE.
A QUIET MELANCH0LY.
A RESTRAINED TENSI0N.
A N0STALGIA F0R M0MENTS THAT WERE NEVER LIVED, BUT NEVER LEFT.

BASED IN ZUERICH/PARIS

Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™

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ANTI PERS0NAL MEMENT0 IS SHAPED BY N0STALGIA F0R M0MENTS NEVER LIVED.A DISTANT Y0UTH. EMPTY R00MS. LATE NIGHTS IMAGINED BUT NEVER EXPERIENCED.

A QUIET FASCINATI0N WITH SCENES THAT EXISTED S0MEWHERE ELSE.GRAINY PH0T0GRAPHS. FLICKERING LIGHTS. V0ICES FADING INT0 SILENCE.MEM0RIES THAT FEEL PERS0NAL, YET WERE NEVER 0URS.

THE BRAND LIVES IN THE SPACE BETWEEN PRESENCE AND ABSENCE.BETWEEN ADMIRATI0N AND DISTANCE.BETWEEN WHAT HAPPENED AND WHAT WAS 0NLY DREAMED AB0UT.

THERE IS N0 CLEAR PAST T0 RETURN T0. 0NLY FRAGMENTS.A FEELING 0F S0METHING L0ST BEF0RE IT WAS EVER F0UND.